The future isn’t coming. It’s already here. 

Millennials, Gen Z, and even Gen Alpha aren’t waiting for change; they are the change. Yet too many boardrooms still view them as “the next generation,” overlooking how they’re actively reshaping business, culture, and capital right now. 

In our latest research paper, Stop Calling Them Next Gen… They’re Now, we uncover critical insights including exclusive perspectives from Aki Temiseva, President of the United Nations Association Canada on the rise of the Now Generation and what boards must do to remain relevant, trusted, and impactful. 

From commanding the largest wealth transfer in history to rewriting workplace and consumer expectations, this piece breaks down the forces driving today’s transformation and what modern boards can do to lead with purpose and foresight.