June marks both Pride Month and National Indigenous History Month, a time to honour diverse voices and lived experiences across Canada. But it’s also a critical moment for organizations to move beyond performative gestures and confront the real cost of symbolic allyship.

In our latest piece, The Cost of a Rainbow, we unpack colour-washing, when brands use symbolic colours to signal support without meaningful action and the rising demand for authentic, measurable advocacy. 

From chasing “pink money” to facing Canada’s new greenwashing penalties, we break down what modern Boards need to know. Featuring insights from industry leaders plus practical steps Boards can take to lead with integrity, all year long.